![]() ![]() officials say TikTok presents a national security risk, alleging that American user data on the app could fall into the hands of the Chinese government.Ī TikTok spokesperson wouldn't comment beyond the company's statement regarding the possible ban. The Biden administration and bipartisan members of Congress have raised numerous concerns about TikTok. if its Chinese parent company, ByteDance, doesn't sell its stake. Simultaneously, traditional TV bundles have been losing customers at an accelerated clip in recent years as consumers opt for streaming services.ĭespite the outpouring of advertising dollars for the social media platform, TikTok is at risk of being banned in the U.S. The move toward TikTok come as Gen Z, and even adults, are increasingly spending their time on the platform. ![]() this year, if the platform remains available in the U.S., the growth will likely keep coming.ĭespite the steep prices and high demand for TV advertising during major live events, the overall ad market has slowed down in recent months due to uncertainty in the economy, weighing on traditional media companies like Paramount Global and Warner Bros. TV ads drew more than $7 million for 30-second spots during this year's Super Bowl on Fox's broadcast network. While this is more than what TikTok made in advertising revenue in the U.S. FedEx also skipped a TV ad in favor of TikTok this year. Hyundai prioritized TikTok this year as many automakers bypassed TV advertising during the Super Bowl to preserve cash or spend on ads elsewhere. It also helps advertisers in some cases bypass hefty TV advertising costs during highly watched events like the NFL's Super Bowl and NCAA's March Madness basketball tournament.ĭuring this year's Super Bowl, State Farm opted out of a TV commercial during the big game, and instead had a TikTok and social media-focused ad campaign. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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